Thursday, August 4, 2011


Bean-counter. Number-cruncher. 10-key jockey. That is what most people think accountants are.

Yes, we can do those things for you. But I prefer to let technology automate as many of those simple tasks as possible. That's because I like interpreting the data to see how it can help my customers be more successful.

This article from the NY Times touches on a few examples of how a little accounting knowledge helped save some businesses from early failure.

Are we making money?

Are our customers paying us?

Are we spending our money wisely?

These are a few questions a business needs to ponder, maybe with the help of a friendly CPA. Like this real life example:

Last week I was talking to a customer of our firm. They had been using a software package since I've been involved (about 6 years or so) that they had outgrown probably even a few years before then. We advised them nearly every year during our meetings that a new software package might would likely give them better information. But business gets in the way sometimes, so only recently did they commit to a new accounting system. It went live earlier this year.

The customer's head finance person is sold. She told me the reporting was so much better that they are now actually able to tell how profitable each job is. She said the project managers were in awe of the level of detail they were now getting and were already making changes based on the information. Changes that would help them increase profits and possibly even shut down projects that were not cutting it.

That was a High Satisfaction Day.


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